I'm the head of creative at MobileSyrup, with seven years of experience reviewing, writing, making videos, and planning content strategy. I started my career as a news reporter and product reviewer, learning how to balance clear, informative writing with personality-driven storytelling. Over time, I gravitated toward the visual side of the medium, developing MobileSyrup's photography and video blueprints as I relaunched the YouTube channel.

This has required me to wear many hats, from pre-production to hosting and editing (all while still writing editorial content). Giving me a deep understanding of every layer of the content creation process, from ideation to packaging.

In 2022, I led a creative team of freelancers to produce an original video series, The Tech Effect, backed by $150,000 in government funding secured through a pitch and pilot trailer I developed. This experience taught me a lot about video production at scale and how to collaborate effectively with a team of creators.

Being at the forefront of our video efforts has also made me fluent in YouTube and social media analytics. I’ve used those insights to craft people-first digital strategies across YouTube and vertical platforms, adapting traditional storytelling to match each platform's unique needs.

My approach is grounded in realistic goals and high standards. I’m ambitious, but I understand how growth really works on digital platforms. I care deeply about making content I’m proud of, and I hold my work to a high bar.

Working in a small team has made my digital and editorial media career very fulfilling and allowed me to grow, but I’m ready for the next step. Joining a larger creative team like LMG feels like a natural evolution and an exciting one. At the end of the day, I want to make content that entertains, excites, and inspires, and it would be a thrill to do that at LMG.